Worldwide, trade fairs are extremely important corporate marketing instruments. Particularly in this age of economic globalization. They play a decisive part in stimulating international commerce with goods and services. By co-ordinating supply and demand under a single roof, trade fairs provide an outstanding platform for attracting new customers, exploring new markets and doing successful business. One of the best examples is InnoTrans in Berlin.
This year the world’s rail industry will once again meet in the German capital and from 18 to 21 September the leading international trade fair for rail transport technology will again set the pace for the future of mobility. The unique combination of a trade fair, convention and outdoor displays guarantees outstanding industry attendance as well as success at an unprecedented level. Thus the exhibition area at InnoTrans 2012 is now so large that for the first time all the 26 halls and the outdoor display site have been occupied, a reflection of the broad interest in the fair.Showcase of rail technology innovation
A showcase of rail technology innovation from around the world is exactly what InnoTrans offers visitors to this year’s event. With its five display segments the fair covers the entire range of the industry’s products. They include Railway Technology and Railway Infrastructure, Interiors, Public Transport and Tunnel Construction. Be it rolling stock, track laying systems, signalling systems, vehicle interiors, ticketing systems or tunnelling equipment – InnoTrans 2012 provides exhibitors and trade visitors with a complete overview of the market. In addition to major companies such as Bombardier, Siemens and Alstom, small and medium-sized companies in particular will be exhibiting their latest products and services at the fair. Naturally, international associations, transport companies, research institutions and service providers will also be among the exhibitors taking part.
In terms of international attendance the fair has overtaken the figures for previous years, with exhibitors from abroad accounting for more than 50 per cent. A look at individual regions reveals especially positive figures for Asia. Compared with the last event companies from this region have booked about 40 per cent more floor space. Exhibitors include China’s two largest train manufacturers, CNR and CSR, as well as Hitachi and Kawasaki from Japan, whose combined display represents a first at the fair as it is the first time a country has taken up an entire hall.
Participation by US companies is also on the increase and they will be represented in greater numbers. The combined US display of the Railway Engineering-Maintenance Suppliers Association (REMSA) marks another first at the fair. Interest in InnoTrans by the European rail industry remains high. Representations from Australia and South America round off the spectrum of foreign exhibitors at the fair.InnoTrans Convention: the word from the top
InnoTrans 2012 is two things: a major trade fair and a platform for information and dialogue. This is where senior executives from numerous sectors meet. More than 1000 leading representatives of industry, science and politics from Germany and abroad are expected to attend the opening event alone. In addition to Federal Minister of Transport Peter Ramsauer, the CEOs of major vehicle manufacturers, Vice-President of the European Commission Siim Kallas will also be taking part.
InnoTrans also satisfies the industry’s thirst for knowledge. At the InnoTrans Convention high-level panel discussions provide an opportunity for exchanging information on the latest, trend-setting aspects of mobility. The main event at the convention is the Dialogue Forum at the Palais am Funkturm, which this year is again being organised by several leading trade associations. Overall, five different industry topics will be discussed on three days of the fair.Rail Leaders’ Summit
The Rail Leaders‘ Summit (RLS) is undoubtedly one of the highlights at this year’s convention. At the symposium organised by Deutsche Bahn and Messe Berlin transport ministers and the CEOs of international transport companies will meet for in-depth discussions on forward-looking international railway projects. At InnoTrans 2010 this event was still called the European Asian Rail Summit (EARS). The name change is due to positive developments in the rail sector outside Asia and Europe. A number of interesting railway projects in the Middle East, the USA and South America have shifted attention towards other geographical areas as well. As a result of these developments the EARS symposium has now become a rail summit embracing the entire globe.
At this year’s International Tunnel Forum the topic for discussion is called Safety for Users – Balancing the Demands of Vehicle and Tunnel Design. The Public Transport Forum is devoting itself to the challenges facing local public transport and asks whether in future public transport could consist of a single transport system. We all keenly await the answer to this question. For the first time this year’s convention includes a hall forum on Public Transport and Interiors which takes a look at buying and design, topics of great importance to public transport. Among the main events are the DB Suppliers’ Forum and the International Design Forum as well as Speakers‘ Corner, an exclusive presentation platform for exhibitors.Outdoor display area: a new drive for innovation
In addition to the fair with its technically complex displays and the InnoTrans Convention with its excellent offer of information, the rail track display area on the outdoor display site is also crucial to this event’s success. The outdoor display site at InnoTrans is an attraction unrivalled anywhere in the world. This year the 3500-metre long rail track site will again exhibit all the industry’s latest products, be it high-speed trains, goods trains, locomotives, or entire systems for local, regional and long-distance rail travel. Trade visitors can obtain a complete market overview of the latest rail vehicles from the major systems manufacturers and from companies such as Talgo, Vossloh, Stadler and Skoda. Only InnoTrans gives visitors this opportunity to touch, experience and inspect so many vehicles first-hand.The future of mobility
Our world is undergoing far-reaching change. The world’s population is growing fast and in 2050, according to scientific estimates, around 75 per cent of its inhabitants will live in cities. Demographic development, climate change and the continuing trend towards globalisation require sustainable products and services, not only for public transport or cross-border travel but for the entire railway system. At InnoTrans 2012 the industry will present the rail technology solutions and answers to the challenges of tomorrow.
Be there at InnoTrans 2012 and find out about the future of mobility for yourself!
Andreas Dienenann is press officer, Messe Berlin
For further information, please visitwww.innotrans.com